Our client in the clinical industry works to empower people to take action and improve health outcomes with proper and timely lab testing. Derived from the world’s largest database of clinical lab results, our client’s diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management.
GetOnCRM has a history of helping healthcare organizations bring the benefits of Salesforce implementations to deliver quality health services. Salesforce offers a framework that supports marketing workflow, service management, inventory management, data insights, and customer support among other functions for both business-to-business and business-to-consumer relationships.
Our client in the clinical industry works to empower people to take action and improve health outcomes with proper and timely lab testing. Derived from the world’s largest database of clinical lab results, our client’s diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management.
GetOnCRM has a history of helping healthcare organizations bring the benefits of Salesforce implementations to deliver quality health services. Salesforce offers a framework that supports marketing workflow, service management, inventory management, data insights, and customer support among other functions for both business-to-business and business-to-consumer relationships.
Our client in the clinical industry works to empower people to take action and improve health outcomes with proper and timely lab testing. Derived from the world’s largest database of clinical lab results, our client’s diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management.
GetOnCRM has a history of helping healthcare organizations bring the benefits of Salesforce implementations to deliver quality health services. Salesforce offers a framework that supports marketing workflow, service management, inventory management, data insights, and customer support among other functions for both business-to-business and business-to-consumer relationships.
The client needed to create a one-stop platform for customers to access all the healthcare services easily. With this in mind, our team at GetOnCRM Solutions set about identifying the requirements for this project.
Build an eCommerce portal that sells diagnostic testing services (medical kits) online
Create new and innovative UI/UX screens for the eCommerce portal
Use Salesforce Commerce Cloud to streamline payments from the online portal
Set up new systems for managing customers and orders information
The problem
For any healthcare diagnostic facility, swift delivery of healthcare is dependent on how efficiently you can process referrals, deliver test results, sell diagnostic kits and ensure smooth payments. Our client was up against the following challenges when trying to streamline their healthcare diagnostics operations.
Platform Accessibility
Getting employees, patients and referring clinical facilities to purchase diagnostic kits online was a task. Salesforce Community Cloud & Salesforce Commerce Cloud improved accessibility.
Customer Experience
We used Salesforce Commerce Cloud, Salesforce Service Cloud & Salesforce Data Management to help improve workflows, manage orders information & improve patient satisfaction.
Time Management
In healthcare, timing is critical. In order to streamline the time from patient purchase to lab results to payment, we implemented the Salesforce Mobile Application & Commerce Cloud.
Sales & Revenue
By implementing Salesforce Marketing Cloud & Salesforce Commerce Cloud, our client could expedite their eCommerce pipeline, automate contact management & increase revenue.
The Requirements
The client needed to create a one-stop platform for customers to access all the healthcare services easily. With this in mind, our team at GetOnCRM Solutions set about identifying the requirements for this project.
- Build an eCommerce portal that sells diagnostic testing services (medical kits) online
- Create new and innovative UI/UX screens for the eCommerce portal
- Use Salesforce Commerce Cloud to streamline payments from the online portal
- Set up new systems for managing customers and orders information
The Challenge
As with any complex Salesforce project, there were many challenges with this healthcare eCommerce Project. Healthcare is a unique business and setting up an eCommerce portal for their medical kids was an exciting challenge. The GetOnCRM Solutions team offered additional value by bringing expertise from previous eCommerce projects.
Challenge – Integrate Salesforce with Mulesoft to legacy systems for customer and Order Information functionality.
Solution – Our Salesforce expert had multiple collaborations with the Mulesoft expert, who helped us successfully implement Salesforce integration with the Mulesoft connector to update customer and order information.
Challenge – Integration of Avalara for tax calculation during purchase.
Solution – Our Salesforce expert was familiar with Avalara integrations, but in order to ensure proper customization, we collaborated with Avalara experts to meet integration requirements.
Challenge – Integration of various payment options during purchase.
Solution – For payment integration, our team used the Stripe and Apple pay applications minimizing the third-party interference from vendors like Zapier and Xero.
Challenge – API integration issues in third-party applications
Solution – Using the Stripe and Apple pay applications to minimize third-party interferences and make it easy for the clients to process their payments.
Challenge – Client’s availability of in-house expertise
Solution – While the client had a UI team, they were not familiar with the Salesforce Ecosystem. The GetOnCRM team provided actionable design insights to improve the customer journey.
Our Role
GetOnCRM Solutions is a Salesforce Silver Consulting Partner offering Salesforce development, configuration, and customizations to medium-sized businesses. Our healthcare partner approached us for help in designing and developing an e-commerce platform for diagnostic kits using the Salesforce framework.
Once the initial briefings were completed, the GetOnCRM Solutions team got to work building the client’s Salesforce Commerce flow for end-to-end enablement. With Salesforce integration, GetOnCRM used a collaborative process to build functionalities like account management, registration flow, order management, product listing pages, PSC locator as well as billing and checkout flow (Stripe payment and Avalara integration).
Our Role
GetOnCRM Solutions is a Salesforce Silver Consulting Partner offering Salesforce development, configuration, and customizations to medium-sized businesses. Our healthcare partner approached us for help in designing and developing an e-commerce platform for diagnostic kits using the Salesforce framework.
Once the initial briefings were completed, the GetOnCRM Solutions team got to work building the client’s Salesforce Commerce flow for end-to-end enablement. With Salesforce integration, GetOnCRM used a collaborative process to build functionalities like account management, registration flow, order management, product listing pages, PSC locator as well as billing and checkout flow (Stripe payment and Avalara integration).
End-to-end Salesforce Commerce cloud flow implementation and Integration
Order flow management & improved customer experience
Ease of adding new products and services over the website
Fortunately, as this was an eCommerce portal created by a well-respected healthcare diagnostics organization, they started to see the return on investment come in from Day 1. As they expand their portfolio of eCommerce products, they continue to see a radical increase in both revenue and ROI.
Fortunately, as this was an eCommerce portal created by a well-respected healthcare diagnostics organization, they started to see the return on investment come in from Day 1. As they expand their portfolio of eCommerce products, they continue to see a radical increase in both revenue and ROI.
Bottom line, we invested in 10+ engineers for 6+ months, and here is what we achieved
Greater customer loyalty and greater competitive advantage against other labs.
The better customer experience from purchase to payment.
A brand new revenue stream that continues to expand in product offerings.
Successful implementation, architecture, and development of Salesforce Commerce Cloud by our team.
