Creating a New Landing Page in Pardot

A landing page is a particular web page that a visitor generally reaches after clicking a link or advertisement. This page typically displays content that is specific to the advertisement, or link clicked. Just driving visitors directly to your home page can be an ineffective method of converting prospects, as they aren’t presented with tailored content. A landing page presents an efficient path designed to stimulate a specific action by the visitor.

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admin September 13, 2017 0 Comments

Pardot Forms and Form Handlers

Pardot forms and form handlers are not the same. Pardot forms are built and managed completely in Pardot. Form handlers, on the other hand, connect Pardot to your external forms so you can channel prospect information into Pardot. Look into the below features to decide which type of form you want to use.

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admin September 13, 2017 0 Comments

Form Handlers in Pardot

Form handlers are used if you have extensive form and structure on your website or if you have so much customization in your system.

  • Form handlers allow you to retain your form’s existing structure and simply post the data the Pardot.
  • This is beneficial because you can do any special customization and still have tracking and error capabilities provided by Pardot.
  • Form handlers give a secure doorway to pass data from the self-hosted form into Pardot.

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admin September 13, 2017 0 Comments