Amid new AI-driven innovations, Salesforce updates its pricing structure for the first time in seven years
Architect & Director
Salesforce, the world’s #1 CRM platform, has announced a 6% price increase across its product lines effective August 1, 2025 — marking the first significant update to its pricing structure since 2018. The change affects all new contracts and renewals, sparking concern for many businesses about the impact of the Salesforce price hike on businesses, especially SMBs.
The Salesforce pricing update 2025 is tied to the company’s expansion into AI-native capabilities, real-time analytics, and platform-wide enhancements that are reshaping how businesses sell, market, and support their customers.
Here’s a comprehensive guide to what’s changing, why Salesforce made this move, and how partners like GetOnCRM can help you turn this price adjustment into a performance upgrade.
The 6% price increase will apply to the following Salesforce products
These increases will affect Professional, Enterprise, and Unlimited Editions, covering both new customers and existing ones during contract renewals.
The Salesforce pricing strategy 2025 is built around the company’s transformation into an AI-first CRM provider. According to their official announcement, Salesforce has introduced over 20 AI and automation features across its core cloud offerings since 2018.
A trusted generative AI assistant built into every Salesforce app
Tools for building custom AI assistants and workflows
Enhances team collaboration with smarter, AI-powered messaging
Real-time analytics with proactive data alerts
Native to every edition, enabling instant access to unified customer data
A powerful AI agent enablement tool that automates support responses, summarizes cases, and boosts agent productivity directly within Slack
In other words, the platform is no longer just a CRM – it’s a powerful business operating system. And the pricing reflects that added value.
However, businesses should also consider the value offset. The AI and automation upgrades have the potential to
At GetOnCRM, we specialize in helping businesses get the most out of every Salesforce dollar. Whether you’re adopting Salesforce for the first time or reassessing your current investment, our team provides end-to-end support that goes beyond implementation.
Here’s how we help
A business gets a yes-or-no answer by looking hard at how staff already use the system, chasing the gaps where time and clicks vanish into thin air.
GetOnCRM stands ready to steer through the maze. Happily, we outline the new tiers, flag cheaper options if the math demands them, and keep returns on the board.
Let’s talk about how to realign your Salesforce setup for maximum value.
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