IndiaMART for Salesforce Automate Lead Capture, Qualification, and Routing with Agentforce AI

Turn every inquiry from IndiaMART, TradeIndia, JustDial, and more into a fully qualified Salesforce Lead — automatically, securely, and without leaving your CRM.

OBJECTS

Smarter Lead Capture, Natively Inside Salesforce

Reimagine how your sales team handles marketplace leads with Lead Intelligence Center, a 100% Salesforce-native managed package built for India’s leading B2B and B2C marketplaces — IndiaMART, TradeIndia, ExportersIndia, Sulekha, JustDial, and L&TSuFin.

Leads arrive by email or RESTAPI and are classified, enriched, and scored entirely by Salesforce Agentforce — Salesforce’s own agentic AI engine — before a Lead record is ever created. There’s no external AI vendor, no API keys to manage, and no customer data that ever leaves the Salesforce trust boundary. It’s a true zero-touch pipeline, from inbox to qualified Lead.

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Key Features ofIndiaMART for Salesforce

Multi-Platform Lead Capture

IndiaMART, TradeIndia, JustDial & More AI-Powered Classification & Enrichment via Salesforce Agentforce Fully Configurable Field Mapping, Per Platform

Built-In Prompt Builder Template

No Prompt Engineering Required Confidence-Based Lead Routing with Manual Review Queue Zero External Middleware, Servers, or Databases

Secured by the Einstein Trust Layer

No Data Leaves Salesforce Native Salesforce Email Service Integration Copy-From-Platform Setup for Fast Multi-Source Configuration

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IndiaMART

How IndiaMART for Salesforce Works

Capture

Inquiry emails orAPI payloads arrive from IndiaMART, TradeIndia, JustDial, and other marketplaces.

Salesforce Agentforce reads each inquiry using a pre-built Prompt Builder template, extracting fields like sender name, mobile number, product query, and requirement details.

Every lead receives a confidence score. High-confidence leads are autocreated as Salesforce Leads using your configured field mappings.

Leads below your confidence threshold are held in the Email Lead Review Queue for a quick human check — approve, edit and approve, reject, or re-classify

Approved leads flow straight into your existing Salesforce sales process, fully attributed to their source platform.

Who It's For — Marketplace Lead Automation in Salesforce

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Why IndiaMART for Salesforce Stands Out

Why manually input leads and risk missing out when you can seamlessly integrate IndiaMART, India’s largest B2B marketplace, with Salesforce Sales Cloud? Our connector, available on Salesforce AppExchange, is swift, native, and starts delivering value within hours.

100% Salesforce-native

no external middleware, database, or web server required

Powered byAgentforce

not a third-partyAI vendor — every model call stays inside
your org

Zero data leakage

governed end-to-end by the Einstein Trust Layer, with a full
audit trail

Pre-built AI prompts

 the package ships with its own Prompt Builder template,
ready to use out of the box

17 default field mappings

across 6 major marketplaces, fully overridable per platform

Confidence-based automation

only uncertain leads need a human touch

Fast multi-platform setup

with the Copy from Platform shortcut

Supported Lead Sources

IndiaMART · TradeIndia · ExportersIndia · Sulekha · JustDial · L&T-SuFin

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Need Help Getting Started?

We offer comprehensive support via email and live chat. Enterprise customers can access SLAs for faster resolution. You’ll also get access to our setup guide, knowledge base, and admin documentation, plus hands-on help from our team for implementation and training.

Works Seamlessly With Your Salesforce Stack

IndiaMART for Salesforce runs entirely on native Salesforce technology — Agentforce, Agent Builder, Prompt Builder, and Data Cloud grounding — and requires Enterprise,Unlimited, Developer, or Professional (API-enabled) editions running API v62.0 or later.

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Terms & Conditions

Automate Your Marketplace Leads with AI, Natively in Salesforce

Your Questions Answered: IndiaMART and Salesforce Sales Cloud Integration

IndiaMART for Salesforce (Lead Intelligence Center) is a Salesforce-native managed package that automatically captures, classifies, and converts leads from IndiaMART, TradeIndia, ExportersIndia, Sulekha, JustDial, and L&TSuFin into Salesforce Lead records — using Salesforce Agentforce forAI classification, with no external middleware orAI vendor involved.

Yes. Alongside IndiaMART, the package natively supports TradeIndia, ExportersIndia, Sulekha, JustDial, and L&T- SuFin, each with its own configurable field mappings.

Salesforce Agentforce — Salesforce's native agentic AI platform. Classification runs on a pre-built Prompt Builder template attached to an Agentforce Agent inside your own org, secured by the Einstein Trust Layer. No OpenAI, Claude, Gemini, or other third-partyAI vendor is involved.

No. All AI processing happens inside your Salesforce org's trust boundary. Neither GetOnCRM nor any third-partyAI vendor has access to your data or model calls.

Leads scoring below your configured confidence threshold are routed to the Email Lead Review Queue, where a team member can approve, edit and approve, reject, or re-classify them before a Lead record is created.

No. The package ships with its own pre-built Prompt Builder template, ready to attach to an Agentforce Agent during setup. You can use it as-is or clone it to customize the wording.

Enterprise, Unlimited, Developer, or Professional (with the API add-on enabled), running Salesforce API v62.0 or later, with Agentforce and Data Cloud enabled.

Yes, a System Administrator profile or equivalent is needed for installation and initial setup. Our team is available to assist with implementation and training.

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