Reasons to choose Salesforce Commerce Cloud over SAP Commerce Cloud
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When it comes to the enterprise eCommerce platforms, Salesforce Commerce Cloud, as well as SAP Commerce Cloud, are the top options. As both the platforms are incredible with robust and native functionalities, making a choice for your business can be challenging. However, in recent times, there is a growing preference for the Salesforce commerce cloud among different businesses. Here are some of the top reasons why to choose the Salesforce commerce cloud services over the SAP commerce cloud.
1. More Functionality and Features
Salesforce commerce cloud comes with a number of sophisticated features. In comparison to the SAP commerce cloud, Salesforce offers several user-friendly features to the businesses. SAP commerce cloud provides features like Agile charging, customer financial management, subscription order management, versatile document management, and optimized pricing simulation.
On the other hand, the features offered by Salesforce include campaign management, localization, customer segmentation, native targeting, catalog management, AI-powered personalization, and A/B testing. It also offers other useful features like targeted promotion management, segment-specific or customer-specific pricing, real-time reports, one-touch payment options, and more.
1. More Functionality and Features
Salesforce commerce cloud comes with a number of sophisticated features. In comparison to the SAP commerce cloud, Salesforce offers several user-friendly features to the businesses. SAP commerce cloud provides features like Agile charging, customer financial management, subscription order management, versatile document management, and optimized pricing simulation.
On the other hand, the features offered by Salesforce include campaign management, localization, customer segmentation, native targeting, catalog management, AI-powered personalization, and A/B testing. It also offers other useful features like targeted promotion management, segment-specific or customer-specific pricing, real-time reports, one-touch payment options, and more.
2. Admin Interface
The admin interface is a prominent area where Salesforce commerce cloud outperforms the SAP commerce cloud platform. Salesforce is highly user-friendly for beginners as well as experienced users. With the use of advanced product content management (PCM), Salesforce helps in bringing the external-facing data into the customizable framework of the back office UI. Salesforce commerce cloud enables the users to handle the daily operations much conveniently.
3. Mobile and Social
This is another potential reason to choose the Salesforce commerce cloud in comparison to the SAP commerce cloud. With the custom-branded and low code mobile development platform of Salesforce, you can easily develop as well as publish your mobile apps.
It enables the businesses to create custom Android as well as iOS apps and places them in the Google Play Store and App store directly. While SAP commerce cloud also offers useful solutions to the organizations, it has low ratings for the knowledge management, video and co-browsing, and other aspects among the users.
4. Scalability
If your final goal is to transform your e-commerce business and increase the business growth, then scalability is an important aspect while choosing an e-commerce platform. As one of the best cloud-based products, Salesforce Commerce Cloud is able to cope with huge traffic spikes without any interference. Furthermore, multi-language, multi-currency, and multi-site support of Salesforce Commerce Cloud allow you to scale up your e-commerce business across all geographic. However, SAP Commerce Cloud is also scalable but it is very expensive and hard to use for non-technical users.
5. Support
In terms of customer support, the Salesforce commerce cloud support provides businesses with a competitive edge over the SAP platform. While the SAP users are limited to phone and email only, Salesforce allows users to interact through live support, email, phone, tickets, as well as training. Starting from purchase to the post-sale service, Salesforce offers quality support to all the customers. It enables the businesses to streamline all their eCommerce operations while delivering exceptional user experiences to the customers.
5. Support
In terms of customer support, the Salesforce commerce cloud support provides businesses with a competitive edge over the SAP platform. While the SAP users are limited to phone and email only, Salesforce allows users to interact through live support, email, phone, tickets, as well as training. Starting from purchase to the post-sale service, Salesforce offers quality support to all the customers. It enables the businesses to streamline all their eCommerce operations while delivering exceptional user experiences to the customers.
6. Personalization of Shoppers
Personalization of shoppers is yet another benefit for opting Salesforce commerce cloud. It enables organizations to enhance customer experiences. Recently, the platform has also introduced another feature known as Predictive sort, which enables the users to leverage the power of the AI engines for their research and avail the best suggestions. It positively impacts customer behaviour and ensures better customer retention.
All these features prove the Salesforce commerce cloud to be a superior choice in comparison to the SAP commerce cloud. With this platform, businesses can ensure greater success in a highly competitive era.
