How Salesforce Sales Cloud Can Help Enterprises To Increase Their Sales Productivity
- July 19, 2022
- 9 minutes
Sales and revenue generation are at the core of every business. However, in addition to that, building customer relationships is also important. That is exactly why businesses use CRM tools. Regarding CRM, Salesforce is one of the most preferred options. In recent times, more and more companies are leveraging Salesforce Sales Cloud services to boost their business performance. The CRM platform not only helps in improving sales but also offers better customer support and marketing opportunities.
Prominent Features of Salesforce Sales Cloud
Before getting into the details of how Salesforce Sales Cloud helps boost sales, it is vital to know its features. Here are some of the key features of the CRM platform.
1. Opportunity Management
Opportunity management allows managing the sales deals of your business. It helps in highlighting the aspects that are vital for your business.
2. Account and Contact Management
This feature provides a view of the important data relating to customers. It includes key contacts, communication history, and more.
3. Lead Management
The lead management feature provides accurate information about the leads. It also allows tracking the marketing campaigns across different channels.
4. Process Automation
This feature of Salesforce Sales Cloud allows for automating different business processes. It automates tasks and workflows of the business.
5. Reports and Dashboards
It provides you with the drag and drop option and allows creating reports in no time. It offers a real-time view of the reports. Moreover, the dashboard provides a comprehensive view of the sales activities and team performance to enhance outcomes through better decision-making.
6. Data Management
The data management feature of Salesforce Sales Cloud makes important data of customers available to the business at the right time.
7. Pipeline and Forecast Management
This feature allows for making forecasts and driving better revenues. It provides a complete view of the sales pipeline.
Ways Salesforce Sales Cloud Increases Sales Productivity
Now that you have a brief idea of Salesforce Sales Cloud and its features let’s dive into how it helps increase businesses’ sales productivity.
1. Helps Find the Right Customers
To increase your sales, the first step is finding the right customers for your business. It may seem to be an easy task, but it isn’t. But what if you get some leads? This can help in saving a lot of time and effort. Well, Salesforce Sales Cloud implementation can make this possible. The CRM can provide you with a comprehensive view of all your leads. Not only that, but it can also offer you regular updates relating to the position of your leads in the sales pipeline.
The lead management feature of Salesforce Sales Cloud allows you to keep track of your leads. It provides you with accurate information relating to the leads. The information like where the lead comes from can enable you to assign leads to appropriate people and ensure better targeting. It ultimately helps in the conversion of your leads, thereby boosting sales.
2. Facilitates Better Pipeline Building
Building an effective sales pipeline is one of the major challenges for enterprises. The lack of accurate information about prospects often limits salespeople from guiding leads down the sales pipeline. To overcome such issues, Salesforce can be an ideal option. Salesforce Sales Cloud integration with your existing systems makes building a sales pipeline easier.
Salesforce enables the sales representatives to store the data of prospects and work on them. This, in turn, ensures that they have all relevant information and facilitates effective interactions with the prospects. Gradually, the sales professionals can navigate the prospects down the sales pipeline and convert them into loyal business customers. Moreover, the CRM can provide you with a complete view of the business activities and the sales pipeline.
3. Allows Developing Relationships with Customers
To attract and retain more customers, developing a cordial relationship is important. Salesforce Sales Cloud helps your business effectively establish healthy relationships with customers. The platform enables you to keep track of all conversations with customers. This can enable your sales representative to start the conversation from where they left. It helps strengthen the relationships with customers while enhancing the business’s reputation.
Moreover, the Salesforce platform can provide various other features to enhance customer engagement. It includes hosting email templates and enabling phone calls. Your sales professionals can even set task reminders that will enable them to connect with the customers at the right time without forgetting.
4. Enhances Team Collaboration
To increase the sales productivity of your business, your team must work together. The Salesforce Chatter feature helps in ensuring continuous communication between your sales representatives. This allows your sales team to stay well updated about the prospects, customers in the sales pipeline, and more. With increased communication within your sales team, finalizing leads and increasing sales becomes easy. It allows for enhancing the overall sales productivity of your business.
5. Improves Employee Productivity
The Salesforce Sales Cloud not only helps in improving your sales productivity but also your employee productivity. It automates several tasks and frees up your sales representatives to enable them to focus on the important tasks. It allows employees to prioritize and complete tasks efficiently within the set deadlines. Moreover, it also helps in better allocation of different resources of your enterprise. All these factors can contribute to the increase in the efficiency and productivity of the employees.
In addition, the Salesforce Sales Cloud can also help your business deliver better services to your valuable customers. With the CRM platform, targeting the right customers at the right time becomes quite simple and easy. So, if you want to increase your sales productivity, it is time to invest in the Salesforce platform.
To implement the CRM platform for your business, you would require a Salesforce Sales Cloud service partner. Make sure to collaborate with a reputed company to get the best quality results. Once you start using the Salesforce platform, increasing your sales and generating better revenues for your business will be hassle-free. So, get started and reap maximum benefits for your business.
GetOnCRM Solutions is a global Salesforce silver consulting partner in India. We will configure and customize your Salesforce Sales Cloud to deliver improvised sales results and increase revenue.