How To Optimize Social Studio With Salesforce Marketing Cloud?
- June 15, 2021
- 7 minutes
In today’s day and age, everyone is engaging most of their time on social media. A company or a business can increase its sales through interaction with customers over social media platforms, but the problem arises with its management. And, a salesforce marketing cloud can help you in that.
Yet, when anyone hears about Salesforce Marketing Cloud services, social media is not something that suddenly comes to mind. It is a fact to regret as the salesforce marketing cloud is an amazing tool that helps organizations of different sizes and industries handle their social media channels while efficiently listening to their customers.
A powerful social media tool can provide you the ability to social listen and engage with the audience. It also benefits in tackling and managing channels of communication. Moreover, integration with marketing enables capturing various leads and sales. While the salesforce marketing cloud provides many platforms like journey builder, email studio, data studio, and many more, the social studio is extremely helpful in managing social media channels.
So, What Social Studio Means?
The social studio is one of the salesforce marketing cloud solutions that enables you to engage, listen, and publish across various social media platforms present these days. Starting from Twitter and Facebook up to LinkedIn and Google My Business, everything can be managed here.
With the help of Social Studio, monitoring social media campaigns becomes easy. Moreover, it identifies engagement and suggests post content proceeding forward. In the modern world, social media management is a must and not a choice, as most of the time spent online represents social media usage.
What Is The Need For Social Studio?
Feedback on a platform of social media never stops. Therefore, connecting and acting on it in real-time becomes necessary. It is the key to enhance customer experience and elevate followers. Businesses that offer service to customers via social media channels get the unique chance to respond when they receive an inquiry, know its severity, and manage it efficiently. With salesforce marketing cloud integration, Social Studio can evolve a brand value by the growing presence on social media platforms which will eventually lead to plenty of opportunities.
If negative feedback comes against your organization, it is necessary to resolve it as quickly as possible. Bad feedback circulates faster and makes it difficult to stop. Whereas positive feedback creates word-of-mouth, as well as recommendations, generate a return on investment on ROI. Many people like to follow brands and get interested in products. But they can be converted into customers only through interaction, so the social studio is an immense need of the present times.
How To Achieve The Best Out Of Social Studio with Salesforce Marketing Cloud?
Salesforce marketing cloud platform is the hub for all marketing needs of enterprises. It enables automation around SMS, email, push notifications, social and web technology. The Salesforce marketing cloud integration with Social Studio is a prime example of allowing businesses to grow with the help of social media channels. Here are certain ways to optimize Social Studio with the salesforce marketing cloud.
1. Listening To The People
Social listening has a pivotal role in uplifting a brand’s presence on social media. This is where the social media management team of a company monitors comments and mentions related to the brand. Through the reports developed by the social studio, a business can take necessary actions to eliminate the problems with new updates or better products. In addition, the customized reports allow vast information on social media to be usable by organizations.
2. Topic Profiles
In Social Studio, topic profiles analyze many keywords to make profiles around a topic that the organization wants to engage with. The usage of keywords can be monitored, and it helps to know the keywords that create the best conversation. Such topic profiles enable greater engagement with customers and benefit in building campaigns.
3. Audience Engagement In Real-Time
With the salesforce marketing cloud implementation in Social Studio, companies can easily pull up conversations in real-time. It also helps in resolving problems that the customer may be facing. Moreover, engagement with a larger audience means getting massive potential customers. And through real-time conversation converting them to sales.
4. Analyse Dashboards
Through the analyze dashboard feature, you can view critical data on social media over time. Here you will also know how the post is getting responses and doing in a long period.
How to Get Started?
1. Connect your Service Cloud with Twitter and Facebook
You can add more social media accounts to the tool and utilize them according to your need, and you can interact easily with people at any time.
2. Twitter Direct Messaging
With the help of direct messaging, you can increase your customer base with meaningful conversation and help you provide better service experiences.
3. Common Setup Defaults
Enhance social service setup by converting into previously set common defaults. This lessens setup time and other hassles.
By utilizing Social Studio, you can maximize the potential of your brand and expand your customer base. Understanding the trends will help you in building marketing campaigns that add more to your profit. It is a unique salesforce marketing cloud solution that helps to interact and engage with the audience and is very helpful in addressing the issues related to your business.
Managing all social media channels can indeed be difficult, but with the help of Social Studio, managing channels in an organized way becomes effortless. Overall, with Social Studio, you can identify opportunities for converting potential customers into sales and increase brand loyalty.
GetOnCRM has some of the finest Salesforce Marketing Cloud Consultants to lend you a hand in boosting traffic with Marketing Cloud integration at every step in your sales implementation process. We aim to assist clients with Salesforce Marketing Cloud services to improve fast engagement. Our consultants can also provide counsel to ensure maximum profitability and ROI.