In the modern marketplace, organizations rely more on sophisticated CRM and marketing automation systems to improve client interaction and drive growth. HubSpot and Salesforce Marketing Cloud are two major platforms that address these needs, with each providing unique features and capabilities....

As the gig economy expanded and more people adopted the freelance lifestyle, our US-based finance client encountered significant challenges and recognized the need for customized financial services to suit this expanding demographic. Managing solo entrepreneurs’ diverse financial...

Data is a valuable asset for all business sectors in the modern business world. Still, it needs an adequate culture to benefit from its more innovative tools and maximum potential. Research shows that nearly 71% of customers want a personalized, secure, ad-safe interaction with the...

The growing technology and advancement in marketing strategies have raised the demand to incorporate it into different EV companies and achieve a higher return on investment. With the expansion in global warming, devising environmentally friendly preferences and containing climate...

Research shows that nearly 73% of customers want firms to understand their specific expectations and needs. In the past few years, many brands have experienced challenges in personalizing their digital strategy. The demand for personalization experience is high in the market. Still,...

In today’s digitally advanced world, businesses have turned to online mode to make their process more customer-centric. Almost every individual searches for a product or service online as they find it seamless and flexible. There are various technologies introduced to improve...

Salesforce Marketing Cloud is the automation platform that gets the most praise and has the most features of any product in its category. It assists businesses in providing personalized, connected, and one-on-one customer experiences and provides unique insights into clients’...

You all know the importance of making data-driven and informed decisions and evaluating the ROI. Well, the concept is straightforward. On the other hand, the execution is also easy. However, there is one common challenge that most marketers face, and that is a need for more valuable...

Salesforce Marketing Cloud is one of the dignified digital marketing platforms which brings multiple tools and solutions together. It covers everything from social media marketing to email marketing & audience building. Like any other company, Salesforce also keeps data in multiple...

Marketing is a practice that is linked with businesses to a great extent. When it comes to fueling marketing practices, data and information are used to bring about decisions and execution. Data is seen as wealth because of its fundamental role in driving marketing and sales practices....