5 Ways To Use Salesforce Marketing Cloud Datorama For Better ROI
- September 29, 2022
- 7 minutes
Marketing is a practice that is linked with businesses to a great extent. When it comes to fueling marketing practices, data and information are used to bring about decisions and execution. Data is seen as wealth because of its fundamental role in driving marketing and sales practices. However, the sphere of data has been increasing over the past few years because of the use of multiple platforms and communication channels.
There are many challenges in the data management and processing sphere and the use of marketing data. Businesses need an integrated and efficient marketing intelligence platform to process and use data from different platforms. The Salesforce Marketing Cloud Datorama platform is a marketing intelligence platform that works for multiple types of businesses. Through this blog, we throw light on how marketing practices can be streamlined with the help of Salesforce Marketing Cloud Datorama.
How does the Datorama platform work?
Much depends on marketing and customer data collected from social media and communication platforms. The use of marketing data is crucial to creating marketing strategies and executing sales campaigns. However, the inflow of metadata sets for research and insights has to be controlled and streamlined. This is nearly impossible to do efficiently only by manual means. Therefore, marketing intelligence platforms like Salesforce Marketing Cloud Datorama are very important to businesses.
The platform collects data from different channels and ensures that the sets are organised well and presented well for further research. The platform also helps with basic analysis and insights derived from data collected and presented as a whole. The platform helps you know the pace of your marketing campaigns and helps you execute a marketing strategy perfectly.
The Datorama platform is a multi-faceted platform that offers many Datorama implementation services to the business. The platform helps you stay on track with all the marketing spend and monitor the campaign results and concurrent trends. With all the important data collected, it is easy for the marketing team to create impactful strategies and execute them to achieve the objectives. Datorama can be used to pull important data from different platforms and integrate it into one dashboard.
Moreover, the platform is also used to link campaign results and parameters with KPIs to create a compounded report on a company’s ongoing marketing activities. With many advantages, the Datorama platform is one step ahead of the Salesforce Marketing Cloud Implementation services. There are multiple ways in which the Datorama platform can be implemented in your business.
Datorama Implementation Examples
Here are the top 5 use cases for the Salesforce Datorama platform that you can take into consideration before investing in the platform.
1. Handling Meta Data Sets And Multiple Data Sources
When it comes to collecting and filtering customer data, a company has to deal with thousands of data sources daily. With the help of an integrated, multi-faceted platform like the Datorama platform, companies can control and streamline thousands of data sources daily.
The integration method is very easy because the Datorama platform completely automates the process. The platform automatically maps out the marketing, advertising, and technical data sources to streamline the existing data model. This allows all the data to stay organised and linked, making insights easy to derive. You can do the integration with the Marketing APIs that are available in the Datorama library. The APIs can connect with all the important data sources like Google Ads, Social media, email and CRM data analytics.
2. Connects Stakeholders To The Platform
The platform of Datorama also has many tools that help integrate multiple stakeholders into a single platform so that the campaign results can be seen and monitored. The Datorama platform allows the use of AI and ML capabilities that foster connections with all the stakeholders of the campaign. This way, marketing companies can show real-time data and insights to their clients. The capability to connect and integrate all the stakeholders simplifies the process and brings transparency to the marketing sphere. The platform also recommends strategy shifts to bring better results from the running campaign.
3. Visualisation And Reporting
The Datorama platform not only works in collecting and connecting data to clients and executives but also helps present data properly to clients and stakeholders. The data collected is presented in a clean, organised way on the dashboard. The user can modify the presentation of data into different reports and graphs for easy visualisation of the whole data set and insights. The customisable widgets and report designs help make the data set presentable and easy to understand in report form. For companies that have to report back to clients and create an interpretation of data collected, the customisation and visualisation are great features of the Datorama platform.
4. Export Data
The Datorama platform also helps export data if you want to share marketing performance reports with clients or senior management. The Datorama platform allows export to your database or third party platforms for visualisation. The platform also allows data export with additional tools and graph sets for report creation and better interpretation. You can also search for particular data sets or schedule reports for meetings and presentations.
5. Analyse Data
It is very easy to analyse data sets at any time with the help of the analysis tools that the Datorama platform offers. The tools are adaptable to any data set and help you research and draw insights. The array of data tools can maximise the impact of strategic shifts in marketing campaigns.
To know more about the advantages and capabilities of the Salesforce Datorama platform, consult a Certified Salesforce Consulting partner and sign up for a Datorama implementation plan suitable for your company.
GetOnCRM is a Salesforce Silver Consulting Partner with expertise in marketing cloud. The Salesforce Marketing Cloud Datorama platform is a marketing intelligence platform that works for multiple types of businesses. With our expert salesforce developers, we can help you integrate the salesforce marketing cloud at every phase of the implementation of your sales.