A landing page is a particular web page that a visitor generally reaches after clicking a link or advertisement. This page typically displays content that is specific to the advertisement, or link clicked. Just driving visitors directly to your home page can be an ineffective method of converting prospects, as they aren’t presented with tailored content. A landing page presents an efficient path designed to stimulate a specific action by the visitor.

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Pardot forms and form handlers are not the same. Pardot forms are built and managed completely in Pardot. Form handlers, on the other hand, connect Pardot to your external forms so you can channel prospect information into Pardot. Look into the below features to decide which type of form you want to use.

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Form handlers are used if you have extensive form and structure on your website or if you have so much customization in your system.

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