Pardot needs no introduction. This is currently the most powerful automation software from Salesforce, offering a wide variety of features. It makes things way simpler to assess the marketing campaigns from a single place through the process. Salesforce Pardot implementation can...

Pardot is an automated marketing platform enabling business groups to analyze, track, and maintain engagement through explicit email campaigns. It also enables marketers to keep track of social media channels. Salesforce Pardot implementation has helped many business groups enrich upon...

There might be a range of digital marketing strategies, but email marketing is certainly considered one of the most profound of all. It is more result-oriented. The best part, it is quite easy to track the campaigns through this strategy. Things have gone way lot interesting on this...

In the bustling digital era, the concept of B2B marketing automation has taken centre stage. Tools like Salesforce Marketing Cloud and Salesforce Pardot have emerged as critical elements in this new marketing paradigm, offering companies a chance to streamline their marketing efforts...

A landing page is a particular web page that a visitor generally reaches after clicking a link or advertisement. This page typically displays content that is specific to the advertisement, or link clicked. Just driving visitors directly to your home page can be an ineffective...

Pardot forms and form handlers are not the same. Pardot forms are built and managed completely in Pardot. Form handlers, on the other hand, connect Pardot to your external forms so you can channel prospect information into Pardot. Look into the below features to decide which type...

Form handlers are used if you have extensive form and structure on your website or if you have so much customization in your system. Form handlers allow you to retain your form’s existing structure and simply post the data the Pardot. This is beneficial because you can do any...