Salesforce Marketing Cloud Genie- Building Real-Time Relationships With Customers
- October 14, 2022
- 7 minutes
Salesforce Marketing Cloud is one of the dignified digital marketing platforms which brings multiple tools and solutions together. It covers everything from social media marketing to email marketing & audience building. Like any other company, Salesforce also keeps data in multiple places. The core data like contacts, leads, and accounts are placed in the CRM system.
But there are multiple ways of customer engagement, including connecting with the support team, attending events, and many more. To understand the customer requirements, gathering insights is required. But this process should be done effectively by maintaining their privacy concern & turning the data actionable in real-time. This is when the Salesforce Marketing Cloud genie comes into the frame!
Impact Of Marketing Cloud Genie On Our Business
The salesforce marketing cloud genie offers real-time solutions for the business. It enables businesses to connect with their customers in real time. This gives an impressive support experience to the customers that they have never received before. The salesforce genie is built to deliver the magical experience in 4 straightforward ways: connected, harmonized, engaged & experience. Impressive traits like powerful automation, real-time data, experience, and trusted infrastructure make the salesforce marketing cloud genie more diversifying.
Have you ever wasted your time by calling a support line to get a brief about purchasing history and finally ended up with nothing but disappointment? Customers show interest in the services that make them connected and updated in real time. The salesforce genie integrates the data into the unified customer profile that can be used instantly to create unprecedented personalization.
With the Salesforce Marketing Cloud genie, salesforce creates a magical experience for customers. It makes marketers allowed for running successful automated campaigns & building impactful relationships with customers. The innovation of marketing cloud genie also makes the task easy for the support team & also empowers the operational team.
Also Read: 5 Ways To Use Salesforce Marketing Cloud Datorama For Better ROI
The salesforce turned itself into the marketing cloud customer data platform by connecting with huge data points & more than 50 data streams. The customer data platform makes the accessing enable the engagement data and the identity. The below section lists the top 3 tips to remember while building strategies for customer data platforms.
1. Initialize With The Small Goals & Focus On Value
The business wanted to keep all of its data together. Before initializing the strategies, it is necessary to focus on the key use cases first. You need to differentiate between what is the easiest way to implement the task. Understand what creates maximum value and how the customer data platforms can be used in multiple channels. It helps you to get more teams on board.
For example, salesforce innovated a feature that alerts potential customers and the sales team while visiting any specific product page. The features enable them to get insights for prioritizing their account and better customer conversations. It helps the business to get momentum & makes the project go on successfully.
2. Operating The Customer Profile Like The Product
Every business has a different presence in the market based on the product and services they offer. The products and services they offer get most of the attention in the market. So, the salesforce team has realized they can treat their unified customer profile as a product. This means they take the initiative to build internal partners with a strong approach.
The project managers can understand the customers efficiently when they all work together. The business can use an agile development process for releasing and creating the profile. The company should also measure the adoption to ensure that the profiles resonate. It helps the business scale the quality and innovates ways to satisfy customers.
3. Focus On The Quality Of Data Rather Than The Quantity
It is better to have the quality of data rather than the quantity. For example, you can create multiple data points for the users who visit the websites. Most top fields are meaningful because these include the most visited pages. These include the pages that someone has visited recently, what products/services they are seeking, their location, industry and where they have responded. There is a data strategist who evaluates all the data and classifies them. Controlling the quality offers better outcomes and results for website visitors.
How Is the Salesforce Genie Turning The Real-Time Data Magically?
Salesforce Marketing Cloud genie is the first real-time CRM that empowers the entire salesforce customer 360 platforms. This is officially powered by salesforce, which allows every business to transform its data into customer magic. The business should use this platform to gain a seamless, personalized experience. A real-time customer graph history can be created through this. To get a unified customer profile record, salesforce genie combines and transforms the data.
In addition, this is made with complete built-in data ethics features. It maintains security, data privacy, and other regulatory compliance to boost customer confidence. Through Genie, it is possible to make more dynamic and responsive hyper-scale real-time data. Now customers can save time by using real-time data to trigger their data automatically.
Also Read: 4 Ways The Salesforce Marketing Cloud Can Improve Your Business
It makes all the Customer 360 cloud industry solutions real-time automated. Through this, a marketer, retailer, and salesperson customers can get benefitted. The companies can also experience the centralized account and real-time data for a better experience. So, are you ready to make the best out of Salesforce Genie? You can transform the data into instant customer magic with real-time CRM.
In this world of billions of people, the only way to listen to them and improve their experience is by scaling data. Data offers crucial information and gives insight into any business. With these insights, the business can transform its service and make its services more beneficial. The recent innovation in the salesforce industry makes improving the products easier. Driving the customer experience, better communication, and making huge ROI through marketing and advertising is now possible with the Salesforce Marketing Cloud genie.
GetOnCRM has some adequate Salesforce Marketing Cloud Consultants to lend you a hand in boosting traffic with Marketing Cloud integration at every stage of the implementation of your sales approach. We provide Salesforce CRM consulting service for leading industries to strengthen their business growth.