Scaling Up Personalization With The Unique Features Of The New Salesforce Marketing Cloud
- February 7, 2023
- 8 minutes
Research shows that nearly 73% of customers want firms to understand their specific expectations and needs. In the past few years, many brands have experienced challenges in personalizing their digital strategy. The demand for personalization experience is high in the market. Still, marketers are experiencing challenges aligning companies for consistent personalization at scale in multiple channels and power personalization with effective use of owned data.
More intense competition has been observed with higher stakes in the global market. Still, the good news is that marketers now have better technologies and more data to create an improved customer experience and more business opportunities. In addition, the introduction of salesforce marketing cloud integration within the business settings can bring digital transformation in the marketing domain.
Let’s begin to understand salesforce marketing cloud solutions and their essential features that can help to enhance the personalization of customer experience using artificial intelligence and data.
The Top Features Of Salesforce Marketing Cloud
1. Conditional Completion Actions
Marketers can use the new feature of conditional completion actions within their business to run multiple automation in one place by interconnecting with marketing assets. By triggering these actions, you can get more power with personalization on your forms, emails and other assets. In addition, this unique feature helps to find the right users by efficiently assigning prospects.
You can track the more personalized journeys of the prospects by focusing on the content interaction process. However, this feature prevents certain groups from accessing engagement campaigns, being added to lists, or getting auto-responder emails. To get the benefits of conditional completion actions within your business, you must look for the best salesforce marketing cloud consultant in the UK.
2. Customer Data Platform
The new updates of the Customer Data Platform in the marketing cloud use customer data and try to reach customers on their preferred channels. Integrating this new feature of salesforce marketing cloud solutions helps your business get better personalization by connecting data across different organizations from non-marketing and marketing systems.
Moreover, this feature allows you to augment different data types and volumes to be shared with the marketing cloud solution so that you can bet a better personalization experience. In addition, this feature also helps to manage personalized mobile messages by activating data to Mobile Push contact.
Also Read: A Comprehensive Guide To Salesforce CDP (Customer Data Platforms)
3. Triggered Campaign Messages
Another essential feature of salesforce marketing cloud integration is triggered campaign messages. This feature integrates the outbound communication engine that helps to re-engage customers on their favourite channels. It allows you to deliver relevant and personalized messages to customers depending on contextual and deep customer behaviour in real-time to measure the customer’s spending time on your website and know the business settings.
It also helps to trigger the mobile app messages, emails, an in-store experience, the subsequent best offers or actions, or push notifications depending on the customer’s behaviour. Moreover, it helps to determine the relevant customer experiences to take the right move using sophisticated AI technology and real-time segmentation.
4. Einstein Engagement Frequency
Sometimes the bombardment of too many messages can irritate the customers. If you are concerned about it, you can hire professional salesforce marketing cloud services to predict the impact of engagement. They will let you understand the features of Einstein Engagement Frequency that can help to determine the sending emails for the upcoming campaigns.
It also helps to avoid email fatigue, which usually comes from the subscriber’s side. Moreover, the Einstein Engagement Frequency is also helpful in understanding impact engagement over time by testing different message frequency scenarios.
5. Data Extensions Query Support
Marketers must check whether the right message is delivered to the right audience. The data extensions query support feature helps analyze your messaging performance by attributing audiences to drive brand loyalty and higher engagement. This new feature can understand the standalone querying with the rows and structure of your data extensions.
It also analyses the aggregate and subscriber-level data by connecting 30 data extensions to enrich your query. Moreover, this unique feature also allows you to perform codeless queries to reveal new opportunities from data extensions. Hire a professional salesforce marketing cloud consultant in the USA to implement salesforce within your business and utilize data extensions query sup feature port.
6. Third-Party Applications
It has been identified that salesforce marketing cloud integration has a broad range of third-party applications, including those used to expand its features, those using Salesforce AppExchange, or those to meet company needs. As a result, you can choose the right salesforce partners to enhance your business with third-party solutions.
Also Read: How To Integrate Salesforce Marketing Cloud’s Journey Builder For A Seamless Experience?
7. Database Exports
Another important feature of salesforce marketing cloud integration are database exports. As many customers pay attention to database software, the demand for databases plays an integral role and works as the repositories of all team information. Therefore, integrating the database exports feature has made getting data from marketing professionals easy.
The marketing professionals prepare the more accessible marketing data emprise-wide by integrating new features. For example, with the support of database exports, your business can make marketing data available to different organizations for better insights and deeper analysis.
Moreover, this new feature is also helpful for your business to automate the harmonized and cleansed market data exports into the database of your business. In addition, this unique feature also develops an audit-proof system and uses artificial intelligence to back up the data in your database.
Suppose you are looking for the best salesforce marketing cloud services within your business. In that case, you must ask your salesforce partner to integrate these essential features like database exports, third-party applications, Einstein engagement frequency, data extensions query support, triggered campaign messages, customer data platform, and conditional completion actions.
Integrating important marketing cloud features can help create an improved customer experience and more business opportunities by providing them with a personalized experience. Thus, choose the right salesforce partner and enhance the personalization of customer experience using artificial intelligence and data.
GetOnCRM is a Salesforce Silver Consulting Partner with skilled Marketing Cloud Consultants to assist you in increasing traffic through Marketing Cloud integration during every phase of implementing your sales strategy. Our Salesforce CRM consulting services cater to top industries to enhance business development.