A Step To A Greener Future With ObenEV

Objective

Oben Electric is an electric two-wheeler manufacturing company developing electric vehicles in-house with cutting-edge technology developed components to deliver high-quality products to customers. With the rising concern for a sustainable environment, ObenEV is focused on developing electric bikes that are smarter, safer, and faster.

GetOnCRM Solutions has a history of helping organizations bring the benefits of implementing Salesforce to deliver quality services to clients.

The requirements

ObenEV needed to create a one-stop platform for the customers to access all the facilities directly on WhatsApp. Every time an order is generated, the concerned party should be updated by email to ensure a smooth communication workflow. Our qualified team at GetOnCRM Solutions highlighted the following requirements for this project.

Build a pre-booking portal that helps customers connect with WhatsApp
Connecting customer emails to create a report using Datorama
Use Salesforce Marketing Cloud to create a unified channel for communication.
Use Salesforce Sales Cloud and Service Cloud to generate revenues and deliver quality services to clients.
Set up new systems for managing customers and orders information.
Use Journey Builder to map customer journeys, identify gaps and build personalized journeys across emails, mobile, advertising, and web platforms to deliver a seamless customer experience.

The Challenges and Solutions

ObenEV is willing to implement a centralized platform to conduct all the organizational activities like sales, marketing, service, and support to the customer who is planning to order an electric bike.

Challenge – Order lifecycle taking lot of time
Solution – Our Salesforce experts were successfully able to implement Salesforce sales cloud, service cloud and marketing cloud to update their customer and order information.
Challenge – Personalized customer journey across all social media platforms using Journey Builder
Solution – Implemented Journey Builder for users who pre-booked and filled out personal details on the website to order the bike. Journey builder will also help set up email notifications to manage client orders.
Challenge – Improve website user’s experience for sales inquiry
Solution – Implementing Sales Cloud for the websites to manage smooth workflow. Whenever a new user fills pre-booking form on the website – automatically, a lead is created in the Sales Cloud.
Challenge – Customer Notification on phone/email
Solution – Using customer journey builder to send messages to clients on WhatsApp, Email, and SMS at an interval.
Challenge – Customer first hand interaction was not available
Solution – Implementing Salesforce Service Cloud Integration and Einstein Bot for quick and hassle-free customer interaction on all social media platforms.
Challenge – Missing Reports & Dashboards
Solution – Implementing Salesforce Service and Sales cloud to build individual reports and dashboards for the users to get a glimpse of activities in one shot. This helped ObenEV to get more leads and understand the target market better.

Our Role

ObenEV has partnered with GetOnCRM Solutions to integrate WhatsApp with Salesforce Marketing Cloud. Our team has built a journey builder to send customers timely WhatsApp messages, SMS, and emails and track their audience using Datorama. Integrating Salesforce Service and Sales cloud to create individual reports and dashboards for clients to get a glimpse of activities in one shot.

After the development and implementation of Salesforce Sales cloud, Service Cloud, and Salesforce Marketing Cloud functionality, ObenEV has experienced smooth order flow management. Customer journey builder and notification setting meet client expectations using Datorama and Einstein Bot. The client has added a new range of orders on their portal – continuing to generate increased revenues.

GetOnCRM Solutions Takeaways & ROI

After the development and implementation of Salesforce Sales Cloud, Service Cloud, and Salesforce Marketing Cloud functionality, ObenEV has experienced smooth order flow management. Customer journey builder and notification setting met client expectations using Datorama and Einstein Bot. The client has added a new range of orders on their portal – continuing to generate increased revenues.

Fortunately, ObenEV start to see the return on investment come in from Day 1. As they expand their portfolio of electric vehicle products, they continue to see a radical increase in revenue and ROI.

Bottom Line, we invested in 3 people for 2 months and helped our customer to achieve: