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Standardized Payment Processing with Salesforce Commerce Cloud and Authorize.Net Integration

Success Metric: Real results happen with GetOnCRM Solutions

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Enhanced transaction efficiency and payment processing

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Reduced payment processing errors by enhancing accuracy

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Decreased cart abandonment rates by improving customer satisfaction

Objective

The objective was to integrate Salesforce Commerce Cloud with the Authorize.Net payment gateway for a leading retail client, aiming to enhance their e-commerce platform’s payment processing capabilities and provide a seamless shopping experience. The client faced challenges due to disjointed payment systems and sought GetOnCRM Solutions to address these issues and surpass their expectations. Through a partnership focused on customer-first solutions, the objective was to deliver streamlined transactions, improve operational efficiency, and set a new standard in e-commerce payment processing.

The Challenges

Disjointed Payment Systems

The e-commerce system lacked integration between Salesforce Commerce Cloud and the payment gateway, resulting in inefficient processing and potential sales loss.

Scalability Issues

The payment infrastructure failed to accommodate rising transaction volumes, especially during peak hours, resulting in delayed processing times.

Customer Experience Issues

Shoppers faced a lengthy checkout procedure with redundant stages and delayed transaction times, resulting in cart abandonment and lower customer loyalty.

Complex Technical Integration

Integrating Authorize.Net with Salesforce Commerce Cloud involved complex APIs and security compliance, creating obstacles for the technical team.

The Solutions

Efficient Integration

Integrated Salesforce Commerce Cloud with Authorize.Net using custom API connectors, significantly reducing transaction times and improving the purchasing experience.

Scalability Enhancement

Upgraded payment infrastructure to handle higher transaction volumes, ensuring reliability during peak traffic periods and supporting client growth.

Optimized Checkout Process

Developed a simplified checkout workflow, reducing steps for transaction completion, resulting in increased checkout completion rates for a specific customer segment.

Technical Excellence in Integration

Overcame API integration complexities, ensuring secure communication between platforms while maintaining compliance with industry security standards.

The Business Impact

Revenue Growth

Noted an uplift in sales conversion rates and average order values.

Error Reduction

Halved the rate of payment processing errors that enhanced transaction reliability and financial integrity.

Operational Efficiency

Achieved a 40% increase in transaction processing speed, leading to operational cost savings.

Customer Satisfaction

Reduced cart abandonment rates by 20%, indicative of smoother checkout experiences and increased customer engagement.

Market Competitiveness

Created a superior and frictionless payment experience, attracting more customers and fostering brand loyalty.

Client Quote

We are grateful for the transformative impact of integrating the Authorize.Net payment system with our online store, supported by Salesforce Commerce Cloud. This enhancement has significantly improved our online shopping experience, delivering speed and reliability. It underscores our commitment to providing seamless transactions and exceeding customer expectations.

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