Streamlining Pet Retail Company’s Marketing Efforts Through Salesforce Marketing Cloud Integration

Success Metrics: Real results happen with GetOnCRM Solutions

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Improvement in data synchronization

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Reduction in time and labor costs

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Increase in marketing ROI

Objective

Our client is the largest Pet Retail company in North America with corporate offices in San Diego and San Antonio. Our client sells pet food, products, services, and certain types of live small animals. They partnered with GetOnCRM to integrate its web app with Salesforce Marketing Cloud, automate email marketing campaigns, and synchronize data across multiple applications for better efficiency and marketing performance.

The Challenges

Our client faced two main challenges in its marketing efforts:

The Solutions

Our expert Salesforce developer understood the objective and provided the following solutions to overcome their challenges:

Integration of the web app with Salesforce Marketing Cloud using Marketing Cloud API.
Configuration of Salesforce Marketing Cloud with Snowflakes, further improving data synchronization and management.
Creation of email campaigns through 3rd party API integration, enabling automation of email marketing efforts.

The Business Impact

Client Quote

Partnering with GetOnCRM Solutions has allowed us to integrate our web app with Salesforce Marketing Cloud seamlessly. Their Marketing Cloud API integration and customization expertise have significantly improved our marketing efforts, saving us time and resources. We now have a more efficient and accurate system, which has greatly impacted our marketing performance.