Ahmedabad University undertook a transformative journey with Salesforce to improve student engagement and administrative efficiency by integrating with their Community Registration Portal. Leveraging Salesforce’s suite of cloud solutions (including Sales Cloud, Service Cloud, and Marketing Cloud ) simplified registration processes while outreach processes became much more straightforward.
This initiative sought to automate and optimize lead management, communication workflows, event activities, real-time updates, and comprehensive data synchronization. Ahmedabad University enhanced its outreach capabilities by centralizing data management, integrating advanced communication strategies, personalized student interactions, and significantly increasing operational efficiencies – supporting its commitment to offering seamless educational experience and proactive engagement with prospective students.
The university faced difficulty collecting accurate, consistent data from various sources - direct walk-ins, web inquiries, and external partners alike. Furthermore, their two non-customizable platforms for outreach and registration caused discrepancies that resulted in errors and duplications that compromised lead management effectiveness and reporting accuracy.
Managing leads from diverse sources--online, walk-ins, partner referrals, aggregators, social media engagement, and campaigns--proved challenging and time-consuming within Salesforce's environment. Tracking and nurturing these diverse leads was often complex and time-consuming.
The outreach team relied heavily on manual data entry and tracking activities like school visits and career fairs; this process was time-consuming and error-prone; due to this lack of automation, they struggled to effectively manage leads while monitoring engagement strategies for maximum engagement success.
Managing and tracking communications with prospective students was complex without an integrated system, leading to less effective student engagement and decreased interest from potential candidates. Without automated communication triggers, managing these communications was often ineffective, resulting in missed engagement opportunities or reduced enthusiasm among potential student candidates.
Registration processes at the university were inefficient, with problems in synchronizing data across systems and delays in receiving real-time updates leading to inaccuracies in data management and communication. The existing setup could not accommodate real-time updates, resulting in inaccurate management and communication of student records.
The university faced significant gaps in producing actionable reports on outreach activities and event results. Due to a lack of robust reporting tools, generating reports for analysis on campaign performance, lead source effectiveness assessment, ROI measurements of events, and strategic decision-making were often challenging and limited strategic decision-making processes.
Salesforce Sales Cloud allows us to aggregate data from various sources, ensuring its integrity through features like duplicate management and advanced data matching rules - effectively eliminating fragmentation and duplication of information.
We leveraged Salesforce Marketing Cloud to enhance lead nurturing through targeted communication journeys, dynamic lead scoring, and automated routing. In addition, the Ad Studio Module can be used for targeted social media campaign execution, thereby streamlining complex lead management.
Automating data entry and tracking for outreach activities like school visits and career fairs with Salesforce Sales Cloud's lead management and campaign module reduced manual errors while increasing operational efficiencies.
Integrating Salesforce Marketing Cloud with Email Studio and Mobile Studio was vital in providing real-time communication and engagement tracking through emails and WhatsApp messages, increasing overall engagement rates, and providing timely, tailored communications that ensured timely, personalized communications that led to higher overall engagement rates.
Integrating Community Registration Portal and Salesforce into one seamless solution has allowed for real-time data synchronization, automated notifications, and advanced validation processes - streamlining registration processes while increasing data accuracy.
Salesforce Report & Dashboard features enabled the university to gain actionable insight into campaign performance, lead source effectiveness, and event ROI. Customizable dashboards and real-time analytics enabled strategic decision-making and quick adaptation to rapidly shifting dynamics.
Implementing advanced data validation and integrity checks within Salesforce ensures greater accuracy of student information, reducing errors and duplications that compromise decision-making processes and reporting accuracy.
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