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Operating costs are the total administration and maintenance of a business on a daily basis. Operational costs include direct costs of goods sold (COGS) and other operational expenses, generally known as SG&A (selling, general, and administrative), which covers payroll, rent, and overheads of all kinds, plus raw materials and maintenance costs.

Operational expenses exclude non-operating costs such as investment, interest, and foreign currency conversion. In an eCommerce business, operational costs matter significantly, and Salesforce business process automation is one surefire way to curb them.

In this short guide, we will look at how sales process optimization through Salesforce can remarkably bring down the expenses of managing business processes.

What is process optimization?

Business process optimization (BPO) improves efficiency and brings down costs by refining workflows. Using software tools streamline operations, automatizes tasks, and aligns data management while ensuring more productivity and profits.

What is Salesforce business process optimization?

Today, cutthroat competition forces organizations to constantly check methods to reduce operational costs while maintaining the quality of products and services. Salesforce is a leading customer relationship management (CRM) platform that offers myriad tools and features to streamline business operations and bring data accuracy while automatizing repetitive tasks.

Salesforce process optimization is a strategic improvement of various processes within the platform to achieve efficiency and productivity while maintaining accuracy in all directions. Businesses use Salesforce to align support workflow and automate many other mundane tasks to manage data by utilizing the powerful tools and functionalities of the platform. Such an optimization enhances operational efficacy as well as significantly reduces costs.

What are the benefits of salesforce process optimization?

There are ample benefits to using Salesforce. A few of them include:

• Enhanced efficiency: Redefining processes brings down the time and effort required to finish tasks. This leads to faster turnaround and enhanced productivity.
• Costsaving: With sales process automation, manual efforts are reduced and errors are minimized ultimately reducing operational costs.
• Enhanced data accuracy: Contemporary methods such as AI business process optimization can improve workflow while minimizing human error risks. This leads to better accuracy in data.
• Heightened customer support: Salesforce optimization has led to a push customer satisfaction bar. It’s due to efficient processes and accurate responses to inquiries.

Key strategies for Salesforce business process automation

Process automation in Salesforce requires strategic planning and calculated steps. The latest version of the Salesforce platform comes with AI business process optimization which is more efficient and faster.

Some of the key strategies for process optimization include:

Automation

• Salesforce robotic process automation performs repetitive tasks at impressive speed and accuracy. Employees can leave complex tasks to it and can focus on more value-added jobs.
• AI business process optimization in Salesforce minimizes human errors to induce more reliability and accuracy.
• Salesforce process builder helps enhance productivity and efficiency. This leads to winning customer trust and satisfaction.

Data accuracy

• Data validation rules ensure that data input in the systems is as per predefined rules and criteria. This reduces the risks of errors and penalties.
• Process automation in Salesforce can handle duplicate management. The tools will identify and merge similar records and hence ensure data consistency.
• Salesforce cloud technology makes sure that data is stored, fetched, and transferred safely and speedily.

Streamlined workflow

• The process builder tool allows developers to automate perplexed business processes with an easy point-and-click function.
• The flow builder is known to create an automated workflow that directs users through multi-step processes. This ensures consistency and efficacy.
• Approval process automation in Salesforce makes sure that critical actions and decisions are thoroughly checked and approved timely.

Tools and features in Salesforce business process automation

Salesforce enhances business efficiency through its features. Centralized data management, automated workflow, and streamlined operations are a few benefits that improve decision-making and increase productivity.

Here are some tools worth mentioning:

Salesforce automation tools

A range of AI process automation is possible with Salesforce tools. A few noteworthy include:

• Workflow Rule: these are the rules that automate standard internal process and procedures to save time all over your company operations.
• Einstein Analytics: This Salesforce optimization is performed by AI-enabled insights and prediction to help you make data-driven decisions.
• Apex Triggers: These enable the execution of customized actions before/after record changes resulting in next-generation AI business process optimization.

Reporting and analytics

Salesforce optimization tools help you in effective reporting and analyzing data that are crucial for any process optimization. Here are a few to mention:

• Dashboards: Salesforce dashboards are known to provide a simple visual presentation of data. This makes it easy for users to churn and analyze.
• Custom reports: In this Salesforce optimization, users can create tailored reports to track essential metrics and performance.

Customization option

Process automation in Salesforce also comes with customization options. This helps users meet specific business needs and customer demands. Here are a few examples:

• AppExchange: Salesforce has AppExchange, a vast library of third-party apps, that are integrated to improve functionalities.
• Custom Objects: Business process optimization through Salesforce is easier with custom objects wherein users create them to store unique data linked with their workflow.
• Custom Fields: Custom fields in Salesforce enable the fetching of additional data specific to the company’s needs.

Case studies of reduced operational costs through Salesforce optimization

There are ample success stories and real-world examples that depict how Salesforce business process automation has helped organizations by all accounts including reduction in operation costs and manpower. Here are a few ones:

Wiley

The first study is Wiley, a publisher and renowned company in research and learning. AgentForce from Salesforce boosted self-service and efficiency by over 40 percent. This result outperformed Wiley’s previous chatbots along with 213% ROI achieved by their service cloud deployment.

Air India

The other example is Air India, a premier airline of India that operates a fleet of Boeing and Airbus aircraft serving more than a hundred domestic and international stations. Air India agents delivered top-notch services to its flyers with end-to-end views of customer data and predictive Artificial Intelligence recommendations from Salesforce Einstein 1 service reducing manhours for manual inputs.

Finance company

Another case study for Salesforce optimization includes a renowned finance company that needed to address the dynamic needs of the finance industry. The company sought a strategic transition from HubSpot to Salesforce Marketing Cloud for operational efficiency and cost savings. The company witnessed a 37% increase in marketing campaign efficiency, a 20% surge in customer satisfaction, and a 22% hike in sales conversion optimization without any additional costs.

Wyndham

Finally, Wyndham Hotels and Resorts is one of the largest hotel franchisors across the globe with more than 25 brands and 9200 destinations in big cities and small towns. Wyndham enhanced handling time and revenue per agent while maintaining customer satisfaction through ease of operations. The group used connected reservations, CRM data in Data Cloud, and loyalty to witness the results.

Challenges and solutions of Salesforce process optimization

While there are many use cases and success stories, deploying the Salesforce platform and optimizing it requires skillful hands. Here are the top challenges and possible solutions we found:

• Resistance to change: employees could be resistant to embracing new changes and processes. This makes Salesforce optimization difficult to produce results. The solution is to conduct symposiums and training about the use and benefits of the platform.
• Technical complexities: implementing advanced tools such as AI business process optimization to reduce operational costs is difficult. The solution is to hire an efficient Salesforce development company like GetOnCRM Solutions.
• Integration issues: integrating salesforce robotic process automation with the existing systems can be complex and tedious. The solution is to discuss with experts at GetOnCRM Solutions to know the feasibility.

Ensuring user adoption, it is possible to reduce operational costs through Salesforce business process automation. Training and support plus clear communication while keeping users involved through UI/UX are the keys to success.

The key performance indicators of operational cost reduction

Salesforce business process optimization can remarkably bring down costs of operations and processes at your organization. Cost savings are evident. There are remarkable cost savings at the end of a quarter or tenure.

The reduction in labor costs is because of decreased manual efforts. You also witness error correction costs as a result of fewer errors due to AI process optimization and automation. Organizations also adopt Salesforce robotic process automation to improve overall operational efficiency bringing down manhours and so wages.

The future trends in Salesforce optimization

There are many emerging tools and technologies poised to boost process automation in Salesforce. Here are a few:

• AI/ML: AI for deeper insights, predictive analytics, and advanced automation. ML for identifying patterns and trends to optimize strategies accurately.
• IoT: IoT in sales process optimization will enable real-time insights and bring in better optimization for cost reduction.

Start saving your operational costs now

Salesforce business process automation is a powerful opportunity to bring down operational costs and enhance overall business productivity. You can automate repetitive tasks, improve data accuracy, and streamline business workflow – all at once with AI process optimization enabled in the Salesforce platform.

Technologies continuously evolve and your business should remain agile and committed to improving and staying ahead. Contact us now and witness the Salesforce optimization doing wonders.