Why Salesforce Commerce Cloud Is The Best Choice For Your Ecommerce Business?
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Salesforce has introduced a new product called Salesforce Commerce Cloud. It’s a strategic shift for the company, which has recently been known as an enterprise cloud software company. Now you can use Salesforce to build your own branded eCommerce site with one easy-to-use subscription that includes everything you need from CRM, ecommerce, marketing, and more. This blog post explains why you should consider using the Salesforce Commerce Cloud services if you’re launching a business-to-customer (B2C) eCommerce website.
Why you should use the Salesforce Commerce Cloud
If you’re considering building a B2C eCommerce website, you’ll no doubt have many questions before you take the leap. As with any new business venture, there are important considerations before you commit, and finding the right technology is one of the most important. If you’re already running a SaaS business, or are considering building one, then you’ll know how critical it is to choose the right platform for your needs. When it comes to selecting the platform for your eCommerce needs.
There are a few key considerations you need to think about:
- How much previous experience do you have with eCommerce?
- How much time and money do you have to build and launch your site?
- Do you have the resources (people, money, etc.) for a large, complex build?
- Do you want to integrate your eCommerce platform into other tools, or do you want a one-stop shop?
The Salesforce Commerce Cloud is built for B2C eCommerce. It’s designed to be quick and easy to start but also allows you to scale as your business grows. Plus, it allows you to build your business with no coding required, which is extremely helpful if you don’t have any development experience.
Also Read: How Can Salesforce Commerce Cloud Transform Ecommerce In The Future?
Build a branded eCommerce site with no coding required
There are a few B2C eCommerce platforms out there that are designed to let you quickly and easily build a branded eCommerce site. Shopify and BigCommerce are two of the most prominent players in the space, but both require you to build your eCommerce site from scratch.
ECommerce platforms come with many features and functionality, which is where the platform’s value comes from. You could spend a good chunk of money hiring a developer to build a site from scratch and then another chunk of money to maintain it as your business grows.
You can avoid this headache with the Salesforce Commerce Cloud. With this eCommerce platform, there’s no need to build your site from scratch. Everything is built in, so you can focus on growing your business instead of building and maintaining your website. This eCommerce platform is built by Salesforce, the same people behind one of the world’s largest customer relationship management platforms. This means you get all the functionality and features you need to build a successful eCommerce site with no coding required.
Create your own customer data warehouse
Many B2C eCommerce platforms come with what’s called a closed ecosystem. This means the platform is self-contained, and there’s no way to connect with other SaaS solutions or data warehouses. This can be problematic when trying to collect data from your eCommerce site, as you cannot do so without hiring costly developers to build integrations.
With the Salesforce Commerce Cloud services, you have a closed ecosystem and a customer data warehouse. This means that you have a way to collect data and insights directly from your eCommerce site without needing to hire a developer. This has a huge benefit when it comes to scaling your business, as you won’t need to figure out another way to collect data as your eCommerce site grows. Regardless of the eCommerce platform you choose, you’ll want to make sure that it has a customer data warehouse so you can collect insights and data about your customers.
Run ad-targeting and merchandising tools from day one
Ad-targeting and merchandising tools are essential for any eCommerce site, but they can be challenging to build and launch with the wrong platform. You can start running these tools from day one with the Salesforce Commerce Cloud consultant. These features are built-in to the platform and give you a head start in growing your eCommerce site. The ad-targeting tool is designed to help you grow your business through real-time bidding on ad networks.
This tool can adjust your bids based on customer demographics, product information, and more to target your ideal customers. The merchandising tool is designed to help you optimize your product catalog based on what’s selling, what isn’t, and what your customers want. This tool can make real-time changes to your catalog, pricing, and more to ensure your customers get the best shopping experience possible.
Also Read: Why You Should Migrate Your eCommerce Business To Salesforce Commerce Cloud?
Move quickly with no fuss.
Building an eCommerce platform from scratch can be challenging, especially if you don’t have any experience. This involves hiring a developer, building the site from scratch, and testing and launching it. With the Salesforce Commerce Cloud, you can skip all the hassle. This eCommerce platform is built from the ground up to let you get started quickly, with no additional development required. Everything is ready to go out of the box, and you can get your eCommerce site live and start selling with just a few clicks.
This platform has features that let you move quickly, such as a single sign-on, prebuilt integrations, and many out-of-the-box visualizations. These features let you get started in a snap and focus on building your eCommerce business, not worrying about launch dates.
You don’t have to build or maintain your own warehouse.
If you decide to launch with a B2C eCommerce platform that requires you to build your own warehouse, you will have a lot on your plate. This is especially true if you’re a small business without many resources (money, people, etc.) to do so. Without a warehouse, you won’t be able to ship products to your customers, which is a significant oversight for any eCommerce platform.
With the Salesforce Commerce Cloud, you don’t have to build or maintain your own warehouse. This eCommerce platform uses a hybrid model that lets you outsource your logistics to a trusted third-party logistics company (TTL). This means that you can focus on growing and scaling your eCommerce business while the TTL takes care of the logistics behind the scenes.
Salesforce is constantly improving its B2C platform.
The Salesforce Commerce Cloud is a strategic shift for the Salesforce platform. This eCommerce platform was designed to be a B2C eCommerce solution, constantly evolving with new features, functionality, and integrations. This means you won’t have to worry about your platform being stale or lagging behind the competition.
The team behind the Commerce Cloud is constantly improving the platform and adding new features. This is done through frequent releases, both planned and unplanned, and you won’t have to worry about being outdated while using the Commerce Cloud.
Conclusion
The Salesforce Commerce Cloud is a great eCommerce platform for B2C companies. With this platform, you can build a fully-branded eCommerce site with no coding required, create a customer data warehouse, run ad-targeting and merchandising tools from day one, and move quickly with no fuss. You don’t have to build or maintain your warehouse, and Salesforce is constantly improving its B2C platform.
GetOnCRM Solutions is a global Salesforce silver consulting partner based in India. We are helping E-commerce businesses to assist with the Salesforce Commerce Cloud Services. With this platform, eCommerce businesses can assure more significant success in a highly competitive era.
