How Can Salesforce Commerce Cloud Transform Ecommerce In The Future?
- June 27, 2022
- 8 minutes
Ecommerce is the next big thing, and the rapid advancements in digital technologies have fueled its growth. The speed of transformation in the ecommerce sector doubled by huge margins in response to the events of 2020. Ecommerce business owners seeking innovative means for growth would find Salesforce Commerce Cloud as a favorable option. How could Salesforce Commerce Cloud service help an ecommerce business?
Estimates suggest that digital sales would account for almost 22% of retail sales worldwide by 2023. The growing interest of people in online shopping also sets some favorable precedents for the future of ecommerce businesses. Will Salesforce Commerce Cloud influence the future of ecommerce? Let us find the answer in the following discussion with an overview of the key traits of Salesforce Commerce Cloud.
Definition of Salesforce Commerce Cloud
Before you try looking for a Salesforce Commerce Cloud consultant, it is important to know about Salesforce Commerce Cloud itself. Salesforce has been one of the leading enterprise cloud platforms for delivering almost 99.99% uptime for companies. It has also introduced regular improvements with the help of different cloud services. The Salesforce Commerce Cloud is a comprehensive ecommerce platform for offering intelligent and seamless customer purchasing experiences throughout multiple channels.
The Salesforce Commerce Cloud also features a user-friendly interface with a collection of tools and features aimed at transforming customer experiences. It helps in revising the perspectives of businesses on ecommerce and how they connect with customers throughout the customer lifecycle. The platform is popular among customers as a website based on Salesforce Commerce Cloud registered almost 540 million unique purchases in 2017. Such performance from a Salesforce Commerce Cloud company in the ecommerce space shows the ideal grounds for future growth of ecommerce. Now, it is important to think of the key traits of Salesforce Commerce Cloud which can influence the ecommerce future.
Notable Traits of Salesforce Commerce Cloud
The four important features of Salesforce Commerce Cloud set the ideal benchmarks for its applications in ecommerce. It is one of the top choices for streamlining your ecommerce store and how you engage with consumers. Salesforce Commerce Cloud offers the following features, which define its core functionalities.
- Commerce Storefront
The Commerce Storefront is a B2C commerce storefront or module for brands to customize user experiences. It is important to note that Salesforce Commerce Cloud service depends greatly on the Commerce Storefront. The Storefront Reference Architecture or SFRA follows the mobile-first best practices, which help brands build and launch sites.
- B2C Commerce Extensions
The B2C commerce APIs could help brands facilitate easy integration with third-party applications alongside social media platforms. Ecommerce store owners can figure out new approaches for empowering marketing efforts while focusing on new and diverse markets.
- Multi-site Management and Localization
The services of a Salesforce Commerce Cloud consultant can help you achieve plausible benefits for brands with an international presence. Such brands can easily leverage the internalization feature for developing sites according to geographical locations. With a localized website, ecommerce stores can make the most of regional marketing initiatives.
- Marketing and Merchandising
Salesforce Commerce Cloud also features the power of artificial intelligence, which offers enterprise owners to come up with merchandise that offers personalized experiences. Such capabilities can help many brands expand ecommerce growth through features that support promotion management, product pricing, and site search and catalog management.
The features of the cloud-based solution have empowered ecommerce stores with many other interesting capabilities. A general overview of Salesforce Commerce Cloud focuses on innovative traits such as merchandising, content marketing, promotions, customer service, fulfillment, and many others. Most importantly, it features the desired functionalities for offering updated and innovative digital experiences to customers.
Impact of Salesforce Commerce Cloud on Ecommerce Future
The unique design of Salesforce Commerce Cloud and its distinctive set of features empower ecommerce stores with a formidable set of capabilities. A Salesforce Commerce Cloud company can leverage multiple features to deliver a comprehensive shopping experience. Is it a dominant force in the future of ecommerce? Interestingly, the future of ecommerce will focus more on ensuring personalized user experiences. Here are some of the significant pointers which show how Salesforce Commerce Cloud will help the ecommerce business in the future.
- Easy integration with legacy and modern B2C and B2B ecommerce business systems.
- Higher transparency in data monitoring.
- Efficient automation and customization of essential data flow for removing manual data entries.
Most importantly, the guidance of an expert Salesforce Commerce Cloud consultant can help you achieve a smooth transition process in the integration. The expertise of a consultant can help you achieve crucial benefits through the integration of Salesforce Commerce Cloud with multiple systems. Here is an outline of the benefits of Salesforce Commerce Cloud for different systems.
Brick-and-mortar stores can avail of crucial value benefits from Salesforce Commerce Cloud integrations such as the following,
- Advanced logistics options such as in-store pickup
- Synchronizing inventory details and all stores
- Real-time product management.
- Order data and accounting transaction consolidation.
- Development of customer profiles.
The Salesforce Commerce Cloud service can ensure the following benefits for legacy systems.
- Developing new connections with customers.
- A comprehensive 360-degree perspective on customers.
- Automated task and centralized site management systems.
- Personalized shopping experience powered with AI.
- Salesforce Einstein predictive intelligence and cross-unit collaborations.
Ecommerce stores can use Salesforce Commerce Cloud to transform the functionalities of the supply chain in the future. Here are the notable benefits of the solution for transforming supply chain operations.
- Improved data transparency in supplier relationships.
- Dynamic order allocation to efficient suppliers and direct shipping orders.
- Split ordering of products to multiple fulfillment locations.
- Reconciling shipping information, payment terms, and orders.
- Efficiently receiving and retrieving data from multiple suppliers.
The multiple value advantages of Salesforce Commerce Cloud for the systems of ecommerce stores is an indicator of its efficiency. At the same time, a competent Salesforce Commerce Cloud consultant can help your ecommerce business reach new heights. All you need to do is find the right areas you want to transform with Salesforce Commerce Cloud, and the job is done. Make the most of the advantages of integrating Salesforce Commerce Cloud in brick-and-mortar stores, supply chains, and legacy systems. Learn more about the tool and its functionalities now.
Are you looking for a Salesforce Commerce Cloud consultant for your eCommerce website? GetOnCRM Solutions is a global Salesforce silver consulting partner based in India. We are helping the new start-ups and existing businesses to help them with the Salesforce Commerce Cloud Services.