5 steps to improve customer experience service with Salesforce

getoncrm October 23, 2019 0 Comments

Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales.

Read on to learn how Salesforce development can help you retain customers.

Step 1. Get a better grasp of your customers’ wants and needs.

Research Your Prospect
Make Your Potential Customer Feel Comfortable
1. Check your understanding of your prospect’s problem
2. Be authentic in your speech
Understand Your Prospect’s Needs with Probing Questions
Pay Attention to the Questions Your Prospect Asks
Segment Your Prospect’s Pain Points
1. Prospect Wants to Make Money
2. Prospect Wants to Save Money
3. Prospect Wants to Reduce Time or Effort
4. Prospect Has a Human Need
Identify Your Prospect’s Needs: Discovery Before Demo
Be Honest with Prospects

Step 2. Understand customers’ habits and patterns.

Check Profile of your customers
Analyse customer interactions with your business
Conduct market research
Use your existing customer information

Step 3. Establish a company persona and voice.

Gather a representative sample of your content
Describe your brand voice in three words
1. Passionate – expressive, enthusiastic, heartfelt, action-oriented
2. Quirky – irreverent, unexpected, contrarian
3. Authentic – genuine, trustworthy, engaging, direct
Create a brand voice chart
Revisit and revise the brand voice chart as the company changes over time