Why Should Healthcare Companies Choose Salesforce In 2023?
- January 9, 2023
- 8 minutes
Nowadays, healthcare facilities place a greater emphasis on improving patient health and internal system efficiency. But they still rely on old systems, which makes it hard for them to innovate. Patients today want convenient access to healthcare and individualized treatment, so this strategy fails. By providing precisely what healthcare organizations and patients want, a comprehensive CRM system tailored to meet these requirements can overcome this obstacle.
The healthcare sector has begun to realize the power of healthcare CRM ever since the 2016 release of Salesforce Health Cloud. Salesforce improves patient-provider relationships, enables care teams to collaborate more effectively, and ultimately leads to improved health outcomes. Salesforce’s ability and quick adaptability to address various healthcare use cases are also demonstrated by the Vaccine cloud announcement.
How Can The Healthcare Industry Use Salesforce?
1. Connect Systems Separately
If you are familiar with Salesforce, you must be aware that the goal is to eliminate data silos. Healthcare is not an exception. This sector can benefit more than any other form of extensive integration. EHR systems are just the start. There are also insurance claims systems, lab reports, information about marketing and billing, and other things to think about. This plethora of data spans multiple systems and needs more use. Salesforce for healthcare connects everything.
EHR data and other data types can be securely integrated with Salesforce using Health Level 7(HL7) APIs. Additionally, tools like MuleSoft Accelerator for Healthcare significantly lessen the workload of Healthcare IT teams. Healthcare professionals will be able to work more effectively and make better decisions. They can devote more time to providing patient care when a patient’s typically dispersed data is collected in one concise location.
2. Enhance Teamwork Among Care Providers
Care Teams comprised of patient care community members can be created with Salesforce Health Cloud, which expands on Service Cloud’s capabilities. These could be primary care doctors, specialists, family caregivers, or anyone involved in a patient’s healthcare journey. Individuals can assign tasks, check a suitable healthcare management plan, and send notices/messages back and forth from any device, depending on their position in the team (similar to Salesforce Case Teams).
They can also make use of Live Agent and other Service Cloud features. Care teams encourage collaboration and productivity for those who work to ensure their patients’ well-being and happiness. They’re beneficial to patients and providers, a Salesforce and healthcare trend!
3. Use Data Discreetly
Concerning data: Salesforce can work its analytical magic to improve health outcomes when integrated into a single system. To anticipate and proactively meet the needs of patients, actionable insights are provided by tools like Tableau CRM (formerly Einstein Analytics). Risk stratification allows high-risk patients to be identified and enrolled in the appropriate care management program.
Salesforce can use data from wearable devices like fitness trackers to help with post-discharge care for chronic conditions that need to be monitored. Overall, Salesforce makes it simpler for healthcare providers to make decisions based on data, which improves health outcomes and increases patient and provider satisfaction.
4. Personalized Services
There is no denying it: Healthcare is not the only industry where customers expect personalized experiences. Fortunately, healthcare providers can use Salesforce to personalize each step of the healthcare journey with a wealth of data at their disposal. Personalized care plans can be created by combining clinical and nonclinical data, such as social determinants, in a single location.
Additionally, the healthcare provider can address any special requirements a patient may have, such as transportation, before the patient even brings them up. Additionally, calls, texts, or an online Salesforce Communities portal can always be used for patient communication, depending on the patient’s preference. Salesforce’s plethora of personalization options has the potential to improve health outcomes, strengthen patient-provider relationships, and build trust.
5. Maintain The Safety Of Data While Continuing To Innovate
Healthcare organizations are extremely concerned about data security. Millions of dollars’ worth of patient safety can be at risk from breaches. Salesforce Healthcare CRM, fortunately, makes it simple for healthcare organizations to keep control of their data and adhere to HIPAA and HITRUST.
Healthcare organizations can use Health Cloud and Salesforce Shield to monitor user interactions, keep an audit trail of field data, and ensure that encrypted electronically protected health information (ePHI) is only accessible to authorized users. Security-conscious healthcare organizations can add functionality without jeopardizing data security thanks to the extensive ecosystem of AppExchange solutions.
Additionally, the platform’s native apps can make security vetting even simpler. Apps for insurance verification, provider-matching, document management, and telehealth are just a few solutions that healthcare organizations can use from the AppExchange to secure their processes.
What Are The Benefits Of Using Salesforce For The Healthcare Industry?
1. Make Marketing Campaigns Better
Marketers in the healthcare industry have access to Salesforce, enabling them to segment their target audiences and send targeted messages to each. Additionally, marketers can use Salesforce’s insights to monitor the effectiveness of their campaigns.
2. Streamline Procedures For Patient Care
Manage patient records, appointments, and billing information with this tool. Improved office efficiency and improved patient care are potential outcomes of this.
3. Enhance Patient Involvement
Using this healthcare CRM software, healthcare businesses can send patients automated reminders about appointments and follow-ups. Additionally, Salesforce can be utilized to produce patient-specific educational materials.
4. Enhance Client Service
Healthcare companies can quickly track customer interactions and resolve issues with Salesforce. Salesforce can also be used to create FAQs and articles for knowledge bases.
5. Scale Easily And Quickly
Businesses in the healthcare industry can add users and features to Salesforce as needed. Additionally, Salesforce’s patient care, marketing, and sales applications can be easily customized to meet each company’s specific requirements.
6. Get Useful Information
Salesforce gives healthcare companies real-time data that can be used to make informed decisions about sales, marketing, and patient care. Businesses can also benefit from Salesforce’s Einstein Analytics tool for discovering occluded patterns and trends.
7. Lower IT Expenses
Because Salesforce is a cloud-based platform, there is no need to purchase software or hardware on-premise. Additionally, healthcare organizations may benefit from Salesforce’s pay-as-you-go pricing model, which can help reduce IT spending.
Salesforce is an adaptable CRM system with numerous advantages for healthcare organizations. Healthcare companies can use Salesforce to get actionable insights, enhance marketing campaigns, streamline patient care operations, increase patient engagement, and increase sales productivity. In addition, healthcare organizations may benefit from Salesforce’s capacity to quickly and easily scale.
GetOnCRM Solutions is a salesforce silver consulting partner which provides Salesforce for healthcare companies to deliver the caliber of assistance that contemporary patients want through intelligent data at every stage of the care experience.