Salesforce Marketing Cloud: Helping Marketers To Solve Critical Challenges
- October 5, 2021
- 9 minutes
- 339
Marketers around the world encounter numerous challenges for the creation and maintenance of brands along with product awareness. Most organizations lack proper resources, and due to this, they begin compromising organizational performance and results. Fortunately, there is a great solution for marketers using which the marketing efforts will be fruitful, and business goals will be achieved. This out-of-the-box solution is Salesforce Marketing Cloud. Marketers can leverage these Salesforce Marketing Cloud services to spread their brand awareness and stand out in the competitive digital age.
As the technologies are rapidly emerging, it brings in a multitude of challenges that marketing professionals face. Even though they follow well-informed methods, the competitive world can cause a drift in their business’s success. With Salesforce Marketing Cloud implementation, marketers can offer enriched customer experiences essential for every organization’s growth. So, the biggest question here is how your business’s marketing plan can make you outshine the rest? Keep reading the blog post to know some major marketing challenges you can face and overcome these challenges through Salesforce.
Ways in which Salesforce Marketing Cloud Resolves Marketing Challenges
Challenge 1: How Customer Experience Can Be Improved?
It is a fact that marketers these days are required to remain more smart, active, and strategic to uplift customer satisfaction and retention. However, the challenges lie in the way marketers can identify the right customers to offer service. Successful marketers across the globe understand the needs of customers and proceed to deliver superior and exceptional customer experiences as per customer choices.
Predictive Analysis has a crucial role in each step of the customer journey and empowers marketers to find out the best business decisions. The marketers surely require something powerful as well as invaluable to enhance customer experiences.
Solution
Marketing Cloud benefits customers in several ways and accesses the behavioral history of customers to predict the responses and future actions. The past activity of customers can aid marketers in predicting future actions like when they abandon carts or the way they share details of products, or at which time they like to purchase a product, etc. Based on the data insight, the marketers can personalize customer experience while stimulating more positive business effects.
For instance, more and more customers purchase items during the sale. So, the businesses can send notifications to the audience when their sales on products get announced. They can also elevate customer satisfaction and engage new ones to benefit brands with higher response rates.
Challenge 2: How Can You Provide Effective Communication?
In present times, effective communication is quite difficult. Most often, customers get bombarded with promotional emails, which customers usually delete without opening them. Therefore, marketers should create and offer more personalized content as per the interests of customers.
Solution
Crafting consistent messages based on customer satisfaction becomes easy with Marketing Cloud. You can get the advantage of tracking customers’ satisfaction levels with the product through Salesforce Marketing Cloud integration. Marketers use it for sending relevant and customized messages to their target audience.
Through the drag-and-drop feature, marketers can easily make engaging emails. The content blocks, predefined triggers, and predictive decisions automatically send messages during the customer’s journey. It emphasizes customer journeys via every connected device on all channels. Marketers can connect and interact with customers from any place, combining the behaviors and data of customers to make real-time communication possible.
Challenge 3: How Can You Gain Useful Customer Insights?
Ever thought about why more importance is given to customer insights even before marketers start sending promotional emails? In the digital age, marketing is everything about understanding the audience and establishing effective marketing strategies. Successful marketing means in-depth knowledge of the behaviors and preferences of customers to make interactions and offer specific responses. Customer engagement plans must be unique for extending reach towards those customers who left their cart or other customers who want to purchase your product.
One strong yet effective strategy will help in propelling brand growth while increasing customer loyalty if executed well. The customers’ insights enable marketers to deeply know about them and assume their actions and responses to a particular circumstance. They also should understand the journeys of the customer and continue engagement with them more meaningfully. The main purpose is to deliver enriched customer experiences that would elevate brand engagement, enhance conversion rates, and improve customer lifetime value.
Solution
By accessing a Salesforce Marketing Cloud consultant, you can leverage various tools of Salesforce and better understand customer’s manners to deliver a personalized journey. The platform allows marketers to comprehend, customize, and engage customers. It also allows them to work with various data insights levels smartly. They can know about the past as well as future purchase behaviors of the target audiences. With the Marketing Cloud, personalized interactions with customers can be delivered.
Marketing Cloud Features That Help Marketers
1. Audience Builder
This assists in developing one view of all customers using the data collected from many platforms, including Service Cloud, Sales Cloud, etc. It offers a deeper and quicker understanding of the behavior and attributes of customers.
2. Social Studio
It enables listening to conversations on different social channels. Moreover, it can support you to engage with people and create a full picture of customers.
3. Journey Builder
It allows marketers management of the communication channels through email, web, mobile, and social within one platform. Journey Builder empowers them to mark corresponding actions, which is essential for responding to customers’ activities and automating the actions’ execution in the environment.
One can utilize Triggers for driving multiple actions and guide every customer journey with personalized messages and emails.
Conclusion
There are countless perks one can get from the Marketing Cloud. It is a perfect platform to deliver personalized and relevant customer journeys via various devices and channels. With the Marketing Cloud, marketers can send the correct messages to the correct audience through the best channels at the best time. It is an efficient platform for boosting all marketing efforts.
GetOnCRM has some of the finest Salesforce Marketing Cloud Consultants to lend you a hand in boosting traffic with Marketing Cloud integration at every step in your sales implementation process. Our efficient and well-trained team will help with Salesforce Implementation services with the rise of an armchair.
