In the modern technology-driven world, businesses realize the crucial role of a CRM solution. It is imperative for all organizations to evolve in the rapidly changing dynamics of the market and to provide high-quality customer engagements. When it comes to CRM tools, Salesforce is the first thing that pops in mind. It is a platform that helps enterprises to understand the market as well as customer needs. As Salesforce released the Lightning Experience, organizations got the major opportunity to obtain some game-changing capabilities for enhancing their productivity. The Salesforce lightning solutions offer a responsive interface for apps and adapt to any device smoothly.
Compared to the Classic, Salesforce Lightning proves that it has very few limitations and includes a more convenient and wider feature set. Lightning is powerful, faster, feature-rich, and intuitive. It is one of the best app development frameworks as it requires minimal coding, which reduces the development time. With Salesforce Lightning app development, there will be richer components along with varied and new visualization types. Let’s dive deeper into the amazing features that craft an enriched experience that every business seeks.
Also Read: Top Reason For Choosing Salesforce Lightning Services
Top Features of Salesforce Lightning
1. Kanban View
This feature helps the sales representatives efficiently manage business opportunities. The Kanban View appears as the record’s visual summary in the form of a list. It displays the full picture of every ongoing task. Moreover, the view easily sorts, filters, summarizes and provides opportunities. By using the feature, users can create events and tasks directly associated with the opportunity without even leaving the Kanban View. It can be utilized as an efficient workspace.
2. An Advanced UI
The Salesforce Lightning UI is robust and flexible in comparison to Classic. It offers effortless development between desktop and mobile devices. The lightning user interface allows greater productivity of users and increases efficiency through code reduction. The intuitive home page enables users to check the performance and access news on the key accounts.
3. Lightning Path
It is one of the best Salesforce Lightning features that guide sales representatives through multiple steps of the process, like working on opportunities from new leads to closing the deal. In every step, it supports the team to succeed with particular resources and guidance.
4. Reports and Dashboard
In Salesforce, reports, as well as dashboards, make the Lightning Experience more interactive and easier to edit or navigate. Sales representatives can access all information from charts without going inside the reports. With a dashboard editor, various dashboards can be built, and the columns can be expanded through column-spanning components. You can enhance the report quality without launching a report builder. The new user interface helps in finding dashboards and reports through the redesigned home page.
5. Salesforce Einstein
This is not something new for all who have knowledge about Salesforce and is a great Lightning feature. It is an AI tool allowing businesses to be predictive about customer purchasing patterns and future trends. The sales productivity, marketing teams, and service can be elevated through Einstein.
Also Read: Salesforce Lightning: Best Mobile App Development Platform
6. Activity Timeline
Salesforce Classic has Activity History and Open Activities. Activity History enables users to send emails or make calls, whereas Open Activities enables users to make event and task records. In Salesforce Lightning, there is the lightning component exhibiting the action for building tasks and any other action with an activity timeline. The timeline displays a record that one has already created. This feature allows viewing open tasks, accomplishments, and planned meetings on the timeline.
7. Live Feeds
It is an interesting feature of Salesforce Lightning. When you have a group on the platform, a Chatter feed becomes live. The Live feeds provide comments and posts same to the same as posted without needing the page refresh.
8. Lightning Web Component or LWC
LWC is a programming model introduced to create Lightning components. The work of a Salesforce Lightning developer becomes much easier with the LWC feature as these are HTML elements that require fewer codes. This low-code tool helps organizations to develop and offer a top-notch web experience. It is a programming model that seamlessly operates with the Aura model to provide the best performance. The new LWC can improve the advanced JavaScript development and Salesforce development to optimum levels.
9. Lightning Snap-Ins
These are essential elements for users of Service Cloud. Snap-ins provide enterprises to rapidly coordinate customer and client support directly into the pages and apps. With the Snap-ins, service agents are able to reach clients directly, service delivery personalization, and customer journey connection.
10. App Builder
The App Builder in Salesforce Lightning is one point-and-click tool used for creating custom mobile app pages. It provides users with everything they require in a single place. The app builder enables users to customize and control lightning components for creating business-specific apps.
Wrapping Up
Salesforce Lightning is intuitive, seamless, and intelligent that not only sounds lucrative but provides everything that organizations need for greater efficiency. It is a beneficial and productive upgrade to Salesforce Classic. With modern UI, integrated dashboards, smart views, customizations, AI power, Lightning serves as a great platform for making businesses successful. The promising features of Salesforce Lightning are worth giving a try.
If you are looking to migrate your business from Salesforce Classic to Salesforce lightning then contact us. At GetOnCRM Solutions, Our team of highly experienced Salesforce Lightning Experts can help you to customize and build beautiful apps and future for your platform on your unique business needs.
